OTT and TV have redefined stardom in the film industry: Gajraj Rao

Actor Gajraj Rao recently shared his insights on the significant shifts within the Indian film industry during FICCI Frames 2026. According to a report by Zoom TV, he emphasized that the growing influence of OTT platforms and television has transformed the entertainment landscape entirely.

Rao noted that while stardom was once confined to a limited sphere, OTT platforms have completely redefined it. According to him, these digital mediums have not only provided artists with more work opportunities but have also opened up a new and broader path to stardom.

The actor explained that in the current era, artists are no longer restricted to the big screen. Through OTT and television, they are reaching households across the country, which has significantly expanded the scope of their popularity. He described this shift as a positive development for performers.

While discussing the changing nature of the film industry, Gajraj Rao mentioned that audience preferences have become more diverse than ever before. The advent of OTT has provided a platform for various types of stories, allowing actors to portray a wider range of characters.

He further stated that the definition of stardom is no longer limited to box office figures. Today, an artist's identity is shaped by their work and their connection with the audience. The digital revolution has made this connection deeper and more personal.

In conclusion, Rao expressed an optimistic outlook regarding the future of the film industry. He remarked that the arrival of new technologies and mediums has fostered healthy competition within the industry, which is ultimately beneficial for both the audience and the artists.